Identify the exact watch
Start with the brand, model and reference number. Small reference or dial differences can create large value differences, especially for collectible Rolex, Patek Philippe, Audemars Piguet and independent watches.
Document condition honestly
Photograph scratches, dents, bracelet stretch, clasp wear and any damage. Disclose polishing, service history and replaced components if known. Accurate information reduces the chance that an initial estimate changes after inspection.
Include the complete set
Boxes, papers, links, straps, buckles, service records and provenance can affect the market. Photograph everything together and separately.
Separate asking prices from market value
Online listings show what sellers hope to receive, not necessarily what buyers are paying. A valuation should consider current demand, comparable transactions, liquidity and the costs and risks of the chosen selling channel.
Understand the type of valuation
An insurance replacement appraisal, auction estimate, dealer cash offer and consignment estimate answer different questions. If your goal is to sell, ask for a market-based selling valuation and the expected net economics.
Get the watch physically inspected before final terms
Photos are useful for an initial review, but final pricing on a valuable watch can depend on physical inspection, authentication, condition and movement assessment.
Seller note
Every watch is evaluated individually. Reference, condition, originality, completeness and current demand can materially change the result.
Continue your research
Luxury watch authentication guide · Consignment vs. direct sale · Selling safely online · All watch guides
Want a private valuation?
Send the reference, condition, set details and clear photos. We review the specific watch and current market.
REQUEST MY VALUATION